Daniil Wem

Daniil Wem

Founder of UTM Generator

Digital marketer and developer building tools for campaign tracking and marketing analytics. Creator of utmgenerator.io — a free UTM builder used by marketers worldwide.

Articles by (20)

Guides

UTM for Agencies: Multi-Client Tracking That Scales

How marketing agencies manage UTM tracking across 10+ clients without naming collisions, broken reports, or governance nightmares.

May 6, 202612 min read
utm-agency-managementutm-multiple-clientscampaign-tracking
Guides

UTM for Influencer Marketing: Track ROI Per Creator

Track influencer campaign ROI with UTM parameters. Templates for Instagram, YouTube, TikTok creators with unique links per influencer.

May 6, 202611 min read
utm-influencer-marketinginfluencer-trackingcreator-roi
Guides

UTM for E-commerce: Shopify, WooCommerce & Marketplaces

Track online store campaign ROI with UTM parameters. Templates for Shopify, WooCommerce, seasonal sales, and marketplace traffic.

May 3, 202611 min read
utm-ecommerceutm-shopifyutm-woocommerce
Guides

Microsoft Ads UTM Parameters: Bing Tracking Setup

Set up UTM tracking for Microsoft Ads (Bing): dynamic macros, Tracking Templates, MSCLKID vs UTM, and ready templates for Search, Shopping, and Audience.

Apr 30, 202612 min read
utm-bing-adsmicrosoft-ads-utmmsclkid
Guides

UTM for Telegram: Channels, Bots & Telegram Ads

Track Telegram traffic in GA4 with UTM parameters. Templates for channels, bots, groups, and Telegram Ads with ready-to-use examples.

Apr 27, 202610 min read
utm-telegramtelegram-trackingtelegram-ads-utm
Guides

UTM for Email Campaigns: Mailchimp, Klaviyo & HubSpot

Track email marketing ROI with UTM parameters. Setup guides for Mailchimp, Klaviyo, HubSpot, and eSputnik with ready-to-use templates.

Apr 24, 202612 min read
utm-email-marketingmailchimp-utmemail-tracking
Guides

UTM for Pinterest Ads: All 18 Dynamic Parameters

Set up UTM tracking for Pinterest Ads with 18 dynamic macros, ready-to-paste templates, and GA4 attribution tips for Shopping and awareness campaigns.

Apr 21, 202611 min read
utm-pinterest-adspinterest-dynamic-parameterspinterest-tracking
Guides

X (Twitter) Ads UTM Tracking: The No-Macros Guide

Set up UTM parameters for X (Twitter) Ads without dynamic macros. Templates, naming patterns, and GA4 attribution for the only major ad platform with zero auto-fill.

Apr 18, 202612 min read
utm-twitter-adsx-ads-trackingutm-templates
Guides

LinkedIn Ads UTM Tracking: Dynamic Parameters Guide

Set up UTM parameters for LinkedIn Ads: 4 dynamic macros, B2B tracking templates, Campaign Manager setup, and GA4 attribution for LinkedIn campaigns.

Apr 15, 202612 min read
utm-linkedin-adslinkedin-dynamic-parametersb2b-tracking
Guides

TikTok Ads UTM Parameters: Macros, TTCLID & Setup

Set up UTM tracking for TikTok Ads with dynamic macros, auto-attach, and TTCLID. Ready templates and Clean Signal Method setup for GA4.

Apr 12, 202610 min read
utm-tiktok-adstiktok-dynamic-parametersttclid
Guides

Facebook Ads UTM Parameters: Complete Meta Tracking Guide

Add UTM parameters to Meta Ads correctly: 8 dynamic parameters, the URL Parameters field, and ready templates for Facebook and Instagram campaigns in GA4.

Apr 9, 202611 min read
utm-facebook-adsmeta-adsdynamic-parameters
Guides

Google Ads UTM Parameters: ValueTrack & Tracking Setup

Master Google Ads UTM tracking: ValueTrack parameters, Tracking Templates, GCLID vs manual UTM, and ready templates for Search, Shopping, and PMax.

Apr 6, 202611 min read
utm-google-adsvaluetrack-parametersgclid
Guides

UTM Governance for Teams: A 5-Step Standardization Guide

How to standardize UTM tracking across your marketing team in 5 steps. Stop wasting budget on messy attribution — build a UTM governance system that scales.

Apr 3, 202611 min read
utm-governanceutm-standardizationcampaign-tracking
Guides

15 UTM Best Practices That Actually Matter in 2026

Proven UTM tagging best practices for 2026 — from GA4 channel alignment to dynamic parameters. Fix your tracking before it ruins another quarter.

Mar 31, 202612 min read
utm-best-practicesutm-taggingcampaign-tracking
Guides

UTM Naming Conventions: Build a System Your Team Won't Break

Three proven UTM naming convention models with real examples for agencies, e-commerce, and SaaS. Stop the spreadsheet chaos — standardize your UTM tracking.

Mar 28, 202610 min read
utm-naming-conventionutm-best-practicescampaign-tracking
Guides

UTM for Beginners: 10 Questions Every Marketer Asks

Answers to the 10 most common UTM questions — from case sensitivity and SEO impact to testing and mobile apps. With real examples.

Mar 25, 202612 min read
utm-basicsutm-faqgoogle-analytics
Guides

5 UTM Parameters Explained: Source, Medium, Campaign, Term, Content

Learn what to put in each UTM parameter. Real examples for utm_source, utm_medium, utm_campaign, utm_term, and utm_content — plus GA4's three new parameters.

Mar 22, 202610 min read
utm-parametersutm-sourceutm-medium
Guides

UTM for SaaS & B2B: Track Leads Through Long Sales Cycles

How to set up UTM tracking for B2B and SaaS with 30-180 day sales cycles. First-touch attribution, CRM integration, and multi-touch models that work.

Mar 20, 202612 min read
utm-b2b-marketingutm-saas-trackinglead-attribution
Tutorials

How to Create a UTM Link in Under 60 Seconds

Learn 4 ways to create UTM links — from manual tagging to AI-powered builders. Step-by-step tutorial with 7 ready-to-use UTM examples for GA4.

Mar 19, 20269 min read
utm-builderutm-linkscampaign-tracking
Guides

What Are UTM Parameters? The Only Guide You Actually Need

UTM parameters are tags added to URLs that track where your traffic comes from. Learn all 5 parameters with real examples for GA4.

Mar 14, 202611 min read
utm-parametersutm-basicsgoogle-analytics