The only generator supporting static and dynamic parameters for Meta ads (Facebook ads, Instagram ads, Threads ads), Google Ads, TikTok Ads, LinkedIn Ads, Bing Ads, Pinterest Ads, Snapchat Ads, social media content, email campaigns, SMS, chatbots, push notifications, and offline advertising.
Paste your landing page URL. Choose the ad network — the generator loads platform-specific dynamic parameters: Meta macros, Google ValueTrack, TikTok macros, and more.
Set utm_source, utm_medium, utm_campaign, and optional content or term fields. The builder validates every value in real time and warns you about formatting mistakes.
Copy the finished tracking link, generate a QR code, shorten the URL, or save the whole setup as a reusable template you can share with your team via a simple link.
Generate UTM links for Meta, Google, TikTok, LinkedIn, Bing, Pinterest, Snapchat, and more. Dynamic macros are pre-configured so the ad platform fills values automatically.
Catches Cyrillic characters, special symbols, spaces, and non-GA4 medium values before you publish a broken link. No more 'Unassigned' traffic in your reports.
Save your UTM naming structure as a template and share it with teammates through a simple link. No accounts needed, no enterprise pricing.
Generate QR codes and shorten tracking URLs right inside the builder. No need for Bitly, Rebrandly, or any other third-party tool.
The widest localization of any UTM generator on the market. Built for global marketing teams who work in their native language.
No registration walls. No cookie tracking. No monthly fees. Every feature — templates, QR codes, link shortening — is available to everyone, always.
Most UTM guides teach you the five parameters and stop. The Clean Signal Method goes further — eight rules that eliminate 'Unassigned' traffic in GA4, keep your reports readable, and scale across teams of any size.
Align utm_medium values with GA4 Default Channel Grouping. Use cpc for paid search, paid_social for paid social — not invented terms that land in 'Unassigned'.
utm_source is the platform name only: facebook, google, tiktok. Never mix campaign names, ad set details, or promo codes into the source field.
Lowercase only. Latin characters only. Pick one separator — underscore or hyphen — and stick with it across every campaign, team, and client.
Use dynamic parameters from ad platforms instead of hardcoding values. Let Meta fill {{campaign.name}}, let Google fill {campaignid}, let TikTok fill __CAMPAIGN_NAME__.
Each UTM parameter has one job. Don't stuff campaign names into utm_content, don't put ad creative IDs into utm_term, don't misuse fields as catch-all buckets.
Internal links should never carry UTM parameters. Adding UTMs to site navigation or internal banners resets the original traffic source and breaks session attribution.
Always include utm_id. Without it, GA4 cannot import cost data from ad platforms — and you lose the ability to calculate true ROAS in your reports.
Never pass email addresses, phone numbers, or any personally identifiable information through UTM parameters. It violates privacy regulations and pollutes your analytics.
UTM parameters (Urchin Tracking Module) are tags appended to a URL that tell analytics tools — primarily Google Analytics — where your traffic comes from, what campaign sent it, and which specific ad or link the visitor clicked.
Add UTM parameters to any link that brings traffic from an external source: ad campaigns, social media posts, email newsletters, partner referrals, QR codes on printed materials. Never add UTMs to internal site links — that overwrites the original source attribution and breaks your analytics.
